Luxury driving user experience
Third generation on board car unit
Increasing efficiency in agriculture through user-centered design
Farm work is time-sensitive; animals are hungry and growing, crops have
optimal harvest windows, and agriculture staff have hefty workloads.
Client: HAITEC
Field Research
UI Design
Pilotfish was responsible for the graphical interface design and interaction design of the OBU III. We worked closely with Haitec’s in-house departments, including marketing, user experience and sales. We focused on its brand value and created style guidelines for the next five years
Luxury and genius
‘Luxury and Genius’ is the brand image of our client. We transformed the physical objects from the car interior into digital ‘Luxury and Genius’.
What’s up?
“What we can do for your project?”
Ingram Huang, Team Lead Digital