AUTOMATIC PACKAGE GLUING MACHINE
Ace Machinery Inc.
Designing a user-centered industrial machine
Despite the great performance capacity of their products, most Korean machinery companies struggle with their visibility in European and North American markets. To support Ace Machinery Inc., Pilotfish created a new product identity based on a holistic design approach. By working closely with engineers, marketers, dealers and end users, we defined housing and human machine interface (HMI) designs based on user and market needs.
The project’s aim was to not only create an appealing aesthetic for the machine (which is very important for dealers), but to also increase the ease of use for operators. Based on qualitative user research, Pilotfish turned the previously complicated machine operating process into a simple and intuitive workflow, which significantly improved overall work efficiency.