2004

ADDON

Royalty based design

The PenDrive is Pilotfish’s first successful royalty deal.

Jonathan Lin founded AddOn in 1991 with the intention to build a brand around products for PCs, and in Europe the company became well known for the PenDrive, a USB memory stick. In 2004,  Jonathan offered Pilotfish a long-term partnership based on both royalties and a lump sum to create new products to match PenDrive and to boost AddOn’s brand in Europe. Pilotfish designed a PenDrive MP3 player that earned 10 times the original design budget – talk about a sweet deal.

Apart from the PenDrive MP3 player, Pilotfish also redesigned AddOn and PenDrive’s corporate identity, one of their booths at CeBIT and their product packaging and manuals.

THAT YEAR

Harvard University sophomore Mark Zuckerberg launched The Facebook on 4 February.

Philips takes NAVTEQ public on the New York Stock Exchange in February.

Google held its IPO on 19 August 19, going public at $85 USD per share.