2007

NATIVE INSTRUMENTS

Tangible interfaces for musical artists

The Berlin-based company Native Instruments (NI)
is a pioneer in music production and DJing software.

In 2007, they wanted to take their company to the next level by shifting from standard PC keyboards as music-makers to tangible interfaces created specifically for musical artists. What began as a pitch with some roughly sketched ideas about this shift led to a long-term collaboration between NI and Pilotfish.

Pilotfish created NI’s entire product line, ranging from a guitar rig to the DJ mixer “TRAKTOR” to several audio interfaces to the line of keyboards called “MASCHINE”, which offers production tools that can be used in the studio as well as during live performances. Every product and interface was developed in close cooperation with Ean Golden, who is an expert user, innovator and DJ who has a big influence on electronic music and is known as a “DJ’s DJ”. The project was completed with his famous words, “It is all good now.”

From their founding to today, NI has grown from a local team of 30 into a global company with over 450 employees and offices in Germany, the U.S. and Japan. They’ve been called one of the most relevant brands in music technology and in 2017 they received a €50 million private investment to engage in further development and market growth.

THAT YEAR

Steve Jobs introduced the original iPhone at the Macworld Conference & Expo in California.

Merriam-Webster added “hashtag” and “sharing economy” to the English dictionary.

Nine countries, including the Czech Republic and Estonia, became part of the Schengen Area.