Building brand loyalty through an easy-to-use app

Keeping 7-Eleven connected, 24/7



User Interaction

Keeping 7-11 connected, 24/7

With more than 5.800 stores, 7-Eleven is the biggest chain in Taiwan. The OPEN POINT app is the perfect tool for 7-Eleven’s members to stay connected and learn about upcoming events, promotions, as well as support payment methods and many other services.


Fast and strategic design

Pilotfish completed the design and implementation of the OPEN POINT app, which has more than 1,300 pages, in just four months. Pilotfish was not only responsible for the design of the app, but also acted as a design-consultant and advised in how to match the design with 7-Eleven’s current strategy

The Outcome

Expertly accommodating stakeholder needs for efficient maintenance

Pilotfish developed a design ecosystem to make it easy for 7-Eleven’s internal stakeholders to apply new functions quickly and independently. We delivered a systematic design solution comparable to a library and puzzle: pick your pre-fixed elements and together they form a new page or feature. 7-Eleven’s different departments can now easily extend the app and update it independently. The design also allows for more efficient maintenance.

What’s up?


Marco Heusdens, Managing Director

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