Keeping 7-11 connected, 24/7

Always open, 7-ELEVEN

With more than 5.800 stores, 7-ELEVEN is the biggest chain in Taiwan. The OPEN POINT app is the perfect tool for 7-ELEVEN’s members to stay connected and learn about upcoming events, promotions, as well as support payment methods and many other services.

Client: 7-ELEVEN

UI Design

UX Design

Visibility Test

Pilotfish completed the design and implementation of the OPEN POINT app, which has more than 1,300 pages, in just four months.

Pilotfish was not only responsible for the design of the app, but also acted as a design-consultant and advised in how to match the design with 7-Eleven’s current strategy.

The scope of this exciting project was huge and complex with a tight deadline. One of the biggest challenges was to design an interface that smoothly guides users through the more than 80 functions in the app. Based on feedback from users, the design requirements changed frequently.

Efficient design for all stakeholders

Pilotfish developed a design ecosystem to make it easy for 7-Eleven’s internal stakeholders to apply new functions quickly and independently. We delivered a systematic design solution comparable to a library and puzzle: pick your pre-fixed elements and together they form a new page or feature. 7-Eleven’s different departments can now easily extend the app and update it independently. The design also allows for more efficient maintenance.

What’s up?

“Are you looking for a partner who can guide you to create unique user experiences and help you to achieve your digital challenges? Let’s get in touch and tell us what you have in mind.”

Ingram Huang, Team Lead Digital