Our client Rapid Response Revival is making life-saving technology accessible with the CellAED® – a personal portable smart defibrillator. Our role in the project was multifaceted - we provided guidance and support throughout the smart automated defibrillator development process and played an active part in designing and building the enclosure, case and wall mount. Specifically, we took on the industrial design, including the visual appearance, usability and mechanical functionality as part of the portable personal defibrillator design.

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When an out-of-hospital cardiac arrests (OHCA) occurs, time is critical. Our challenge was the design and development of a personal defibrillator to be portable, affordable and easy to use. The size, shape, and graphics make it accessible and intuitive to use in a high-stress situation for people with limited or no medical experience. The bold colours and graphics depict the three-step process to empower users to activate and administer life-saving technology without following complicated instructions.

One of the most crucial aspects of our work was the need to meet the CE-MDD compliance deadline. We ensured that all designs and documents were submitted on time for compliance approval and worked within our client’s ISO13485 system, while also in Pilotfish’s ISO9001 quality management system. Our presence in Taiwan allowed us to be on-site to build tools and parts, and work with contract manufacturers while the Rapid Response Revival team were in Australia. Our expertise in personal portable smart defibrillator development helped reduce time and costs and ensured a shorter time to market, better ROI, and faster development. With Pilotfish's help, the CellAED® was developed quickly, turning the design into fully mechanically engineered parts, making real plastic parts for compliance testing, and ultimately getting the product to market. Awards: Red Dot, European Product Design Award, IDA ,Good Design Award.