Our client Rapid Response Revival is making life-saving technology accessible with the CellAED® – a personal portable smart defibrillator. Our role in the project was multifaceted - we provided guidance and support throughout the smart automated defibrillator development process and played an active part in designing and building the enclosure, case and wall mount. Specifically, we took on the industrial design, including the visual appearance, usability and mechanical functionality as part of the portable personal defibrillator design.

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When an out-of-hospital cardiac arrests (OHCA) occurs, time is critical. Our challenge was the design and development of a personal defibrillator to be portable, affordable and easy to use. The size, shape, and graphics make it accessible and intuitive to use in a high-stress situation for people with limited or no medical experience. The bold colours and graphics depict the three-step process to empower users to activate and administer life-saving technology without following complicated instructions.