The IREPELL is the answer to problem pests, with the in-built technology to deter 16 different pests, including insects, rodents and cats, using ultrasonic frequencies of predator sounds. Its design and technology can be tuned to specific frequencies to target specific problem pests, deterring them with no chemicals or harm.

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Pests can pose serious health risks. JK SUS came to Pilotfish to help transform their research-driven ultrasonic technology into a tangible product to fit any eco-conscious home and lifestyle. Our design took inspiration from the environments it would be placed in – it needed to be stylish enough to integrate into the aesthetics of a modern home, but also reflect the natural environment of the outdoors. The user was a central focus, with the functions of the complex technology designed to be simple, effective and user-friendly.

Part of our work with JK SUS involved helping to define the use case – the company had a broad concept, which we were able to help narrow down to fit specific market and user needs and trends. This allowed us to help develop the most appropriate accessories, including a wall mount and wireless charging base, allowing users flexibility to move the device around the home and outdoors depending on their needs. The project came with a tight timeline – our client had a clear focus and desire to get to tooling and on the market fast. With the experience and knowledge of our engineers, we were able to successfully get the complex product from concept to production in roughly 12 months.