When our Swiss client PRYD asked us to design an exclusive high-end notebook from the ground up, we seized the opportunity to take craftsmanship and mechanical innovation to the next level. The result is an ergonomic luxury notebook with a novel opening system, customised connectors and an extremely slim shape. By choosing high thermal conductivity carbon fibre composites and aluminium alloys, we also created an innovative heat management system, turning the PRYD into a durable and reliable companion.


Upon opening the notebook, the keyboard automatically tilts into a comfortable typing position for the user. The letters are hidden when it’s in an idle state and illuminate when activated through built-in proximity sensors. The same applies to the peripheral connection indicators, which light up when a connector is plugged in.
From concept to production - we provide product design and development services to help teams bring products to market faster, without compromising quality or compliance.
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