Sales and Marketing Intern
Anna Grushko
Recent articles by the Author
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What the EU’s New Packaging Regulation Really Means for Product Design
The Packaging and Packaging Waste Regulation introduces binding requirements for how packaging must be designed, labeled, and placed on the European Union market. This article explains PPWR in practical terms, refers to official regulatory sources, and outlines how Pilotfish integrates these requirements into real product development processes.