As a senior designer and project manager for Pilotfish, Daniel has led projects for clients including Continental, Claas and BMW, in which he was responsible for the design, defining strategic approaches and overseeing their successful implementation.
His has expertise in medical product development and experience across the automotive industry with a focus on innovation and user experience.


Human Factors Engineering (HFE) is often misunderstood as usability optimization. In reality, it is a core driver of safety, compliance, and product success in MedTech. This article explores why HFE matters, where companies get it wrong, and how to integrate it effectively.