PR & Marketing Lead

Julia Semenko

Recent articles by the Author

June 11, 2026

Why Beautiful Prototypes Die in Manufacturing

A beautiful prototype proves that an idea can work. A successful product proves that it can be manufactured, scaled, and sold. This article explores why Design for Manufacturing should be considered from day one, and how engineering, assembly, tolerances, and supply chain decisions ultimately determine whether innovation reaches the market.

November 20, 2025

Product Development That Works: Lessons from Two Days of Real-World Practice

Pilotfish, together with Lemberg Solutions and MotionLab.Berlin, hosted a two-day workshop exploring what it really takes to bring hardware products from idea to market. This article shares key lessons from the sessions, from human-centered design to scaling production.

July 18, 2025

From Idea to Market: How to Structure Your Product Development Process

Bringing a product to market is complex, especially in hardware and regulated industries. This article outlines a structured product development process, from early scoping to manufacturing, based on Pilotfish’s experience delivering real, production-ready products.