Managing Director

Harm Hogenbirk

Harm is a partner and co-founder of Pilotfish. In his 25+ years as a creative lead designer with the company, he has specialised in the automotive, logistic and medical markets and led projects for BMW, Claas, Continental, Ferrari, Moog, and Mercedes-Benz Group.

He is a requested speaker at international design conferences and a jury member of various international​ design competitions.​

Recent articles by the Author

July 2, 2026

From Prototype to Production: Why an Integrated Product Development Partner Makes the Difference

Discover why successful hardware products require more than great technology. Learn how an integrated product development approach reduces risk, accelerates time-to-market, and transforms prototypes into scalable, production-ready products.

September 18, 2025

What to Expect from Working with an Industrial Design Consultancy

Industrial design today goes far beyond styling. It is a structured process that connects user needs, engineering, and manufacturing. This article explains how modern design consultancies work and what companies can expect when developing complex products.

April 9, 2025

Why XR in Healthcare Isn’t Scaling (And What Actually Works)

XR has moved from experimentation to real clinical use, improving training, surgery, and therapy. Yet adoption across healthcare systems remains uneven. This article explores where XR delivers real value, why scaling is difficult, and what it takes to implement it successfully.